UTM Link Builder
Free online UTM Link Builder to easily add campaign parameters to your URLs for accurate Google Analytics tracking.
What is this tool?
The UTM Link Builder is a free online tool designed specifically for digital marketers, advertisers, and social media managers. It allows you to quickly and accurately append UTM (Urchin Tracking Module) parameters to your website URLs. These parameters are tags added to the end of a URL that allow analytics platforms, like Google Analytics, to track where your website traffic is coming from, how users are getting there, and what specific campaigns are driving conversions. By simply filling in the fields for Source, Medium, and Campaign, our tool instantly generates a properly formatted and URL-encoded link that you can safely paste into your ads, emails, or social media posts.
Common Use Cases
Track Social Media Posts
Add UTM tags to links shared on platforms like Facebook, Twitter, and LinkedIn to see exactly which social channels are driving the most traffic and sales.
Measure Email Marketing Success
Differentiate clicks from different email campaigns or newsletters by tagging your URLs with specific campaign names and sources.
Evaluate Paid Ads (PPC)
Tag your Google Ads, Facebook Ads, or banner advertisements to accurately calculate the Return on Ad Spend (ROAS) for specific ad creatives.
A/B Testing Content
Use the 'utm_content' parameter to differentiate between two different links pointing to the same URL within the same email or webpage.
Track Influencer Marketing
Give unique UTM links to different influencers or affiliate partners so you can accurately measure which partner is driving the most conversions.
Offline Campaign Tracking
Create a UTM link and convert it into a QR code for printed materials, allowing you to track how many users scan your flyers or business cards.
Frequently Asked Questions
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